Gold is having a moment. Prices have been soaring, investors are piling in, and one Australian business is right in the middle of it all. In this special Deep Dive episode of The Contrarians, Adam Schwab and Adir Shiffman sit down with Jordan Eliseo, General Manager of ABC Bullion, to get a proper look inside Australia's gold industry. ABC Bullion is part of Pallion Group, an Australian precious metals powerhouse that has generated an extraordinary $38 billion in annual revenue. But how does a business like this actually work? Where does all the gold come from? Who's buying it, and what happens to it once it's refined? Jordan takes us through the entire process, from refining and manufacturing to bullion trading, investing and secure storage. The boys also get into the bigger questions. Why has gold held its value for thousands of years? Is Bitcoin really digital gold? How does gold compare with Australian property, shares and cash? And with prices already surging, could gold still have much further to run? Plus, we explore what a gold bar is actually worth, how everyday Australians can invest in physical gold, and take a look inside the world of private gold vaulting. A fascinating conversation about one of the world's oldest assets and the Australian businesses helping power the modern gold economy. CHAPTERS 00:00 - Inside Australia's $38 Billion Gold Empire
07:00 - Physical Gold vs Gold ETFs: How Does Investing Work?
13:06 - Why Gold Holds Its Value (and Is Bitcoin Digital Gold?)
24:31 - Gold vs Property, Inflation and How to Buy Gold LINKS ABC Bullion: https://www.abcbullion.com/ ABC Bullion Insights and Market Research: https://www.abcbullion.com/insights The Contrarians: https://www.thecontrarianspod.com/ **SPONSORED EPISODE** This episode is proudly sponsored by ABC Bullion. Thanks to ABC Bullion and Jordan Eliseo for supporting The Contrarians and helping us keep our content free. Thanks for listening! Follow The Contrarians on LinkedIn, YouTube, Instagram and TikTok.
