How does Adir Shiffman seem to know something about almost every business? What makes a great CEO? And why does he think most companies misunderstand strategy, sales and marketing?
Will joins Adir for a special episode of The Contrarians, asking the questions he's always wanted to ask about how Adir thinks, learns and approaches building successful businesses.
They start with Adir's famously broad knowledge, why he doesn't prepare for the podcast, how he researches unfamiliar industries and the ways he uses AI to learn.Then they get into the practical side of running a company: when founders should hire a CEO, why replacing a founder can go horribly wrong, what strategy actually means, how to hire your first salesperson and why relationships could become even more valuable in the age of AI.
There's also a fascinating discussion about work-life balance, happiness, ambition, building a consumer brand from scratch and why great marketing starts on day one.
Plus, Adir shares some of the books and podcasts that have influenced the way he thinks.Whether you're a founder, investor, executive or simply interested in how great businesses are built, there's plenty to take away from this conversation.
CHAPTERS
02:12 - How Adir Learns, Thinks and Uses AI
13:54 - What Makes a Great CEO?
25:33 - Business Strategy, Growth and Ambition
36:42 - Sales, Marketing and Building a Great Business
Enjoyed this conversation with Adir?
Catch our recent special episode where Will sits down with Adam Schwab to discuss how he runs Luxury Escapes, builds high-performing teams and approaches business strategy.
How Adam Runs Luxury Escapes and Builds Great Teams
Listen on Apple Podcasts:https://podcasts.apple.com/au/podcast/id1703720734?i=1000797825812
Read or listen on The Contrarians:
https://www.thecontrarianspod.com/p/how-adam-runs-luxury-escapes-and-986
Catapult Sports:
https://www.catapult.com/BlueRock:https://www.bluerock.com.au/thecontrarians
Acquire Intelligence:
https://acquire.ai/contrarians
Mastercard:
https://www.mastercard.com.au/
Aura Group:
https://www.aura.co/
Join us on Substack for articles, news and more:https://www.thecontrarianspod.com/
